In September 2025 we spent R5,987 and got 18 solid enquiries for Black Pearl—working out to R332.63 per lead. The creatives looked premium, targeting was on point, and the leads were actually ready to book.

We ran our own ads over a few months and the results just kept getting better as we refined things. June ’25: Spent R9,674 → 120 leads (R80.61 CPL). July ’25: Spent R7,531 → 116 leads (R64.93 CPL). Aug ’25: Spent R7,639 → 264 leads (R28.94 CPL). The big shift came from sticking with it—testing creatives weekly, tightening targeting, and retargeting people who engaged. Once the pixel had more data and we dialed in the offer, costs dropped and volume spiked

E-Commerce Product Launch 6 month timeline: We kept our ads running and refining for six months and saw steady compounding results. Post engagements: 658,865 at R0.01 each (great for social proof and reach). Landing page views: 26,485 at R0.16 each (cheap traffic to the site). Page likes & followers: 1,049 at R0.30 each (audience growth for future launches). Website leads: 1,217 at R8.84 each. The big win was consistency—testing new creatives, tightening audiences, and retargeting. As the data built up, costs dropped and volume climbed.

Vehicle Buyer: We’re a vehicle-buying business and ran our own ads over three months while refining weekly. July: 977 website leads at R59.87 each, plus 10 retargeting leads at R27.01. August: 908 website leads at R90.99, plus 150 retargeting leads at R20.64. September: 810 website leads at R65.89, plus 127 retargeting leads at R23.44. Keeping campaigns on and iterating built a solid retargeting pool, retargeting stayed cheaper and quality improved as the pixel learned. Lead volume stayed consistent, costs stabilised, and we could forecast bookings week to week.

Niched Restaurant We switched bookings to WhatsApp and kept the ads running from July to September. Ended with 190 booking-request messages at an average R12,82 each. The biggest win was speed, less back-and-forth on the phone, faster confirmations, and a clearer view of busy nights from the inbox.

Restaurant Pub & Grill Ran WhatsApp booking ads from July to September and kept tweaking weekly. Ended with 243 booking messages at R39.56 each. Our video ads also pulled 80,077 thruplays at R0.04, which warmed up the audience nicely—more people seeing the menu and messaging to book. Cleaner inbox, faster confirmations, and a steadier flow of tables.

Niched Weighing Instrumentation Company We’re in niche weighing instrumentation and kept our ads running from July to September while we refined weekly. We pulled 1,732 landing page views, generated 21 website leads at R549,25 each, and grew the page by 136 new followers at R2.12. The steady run helped us narrow to the right verticals, lead quality improved, and the sales team got clearer enquiries instead of generic requests.

We’re an e-commerce business (firewood) and decided to keep our ads running over a few months while we refined the setup. The longer we ran, the better the results got. April ’25: Spent R6,770.87, brought in R46,719.20 (ROAS 6.9). May ’25: Spent R6,943.41, brought in R72,338.90 (ROAS 10.4). June ’25: Spent R13,484.56, brought in R13,494.56 (ROAS 11.3). Key changes that made the difference: tightened delivery-area targeting, refreshed creatives with winter use-cases, added a simple bundle offer, and kept retargeting site visitors. Running consistently (instead of once-off boosts) let the pixel learn and the campaigns compound, more sales, lower cost per sale, and far steadier revenue.